We've teamed up with Admiral Business, so insurance is one less tab to open

What's actually changing

Through the new partnership, you can now explore insurance options, get information and access a quote from Admiral Business without leaving the ANNA app. No new logins or passwords, no separate portal, no five tabs open trying to compare providers. Just insurance, sorted in the same place you already manage your business admin.

Admiral Business's products are built for freelancers, contractors and small businesses, covering things like:

• Public liability insurance
• Professional indemnity insurance
• Tools insurance

We're introducing this at the moments when it matters most: when you're forming your company, and in the early stages of growing it, when it's easy to assume insurance is "a later problem" right up until it isn't.

The bit people forget: it's usually tax deductible

Business insurance premiums are typically a tax-deductible expense. In fact, our own data shows that almost one in five ANNA customers already log insurance premiums this way, totalling £12.5 million in premiums over the past year.

Because ANNA automatically tracks your income and expenses, those premiums get accounted for without you having to remember to do it, or even think about it at all. It’s just done!

Why now?

This isn't just about convenience. According to research by Public First, commissioned by the Association of British Insurers (ABI, 2025), a significant number of SMEs haven't taken out insurance appropriate to the risks they actually face. Separately, the ABI has found that 28% of sole traders have no business insurance at all, despite many of them recognising real risks to their business.

That's a gap we'd like to help close, by making the right cover easier to find at the moments business owners are already thinking about protecting what they're building.

As our co CEO Boris Diakonov, puts it: "Small business owners don't need more admin, they need simple access to the services that help them run and grow. Admiral Business's specialist insurance and top-rated customer service and claims support makes them a natural choice for our customers. Adding easy access to business insurance is another step towards giving entrepreneurs everything they need in one place."

And Emma Huntington, CEO of Admiral Pioneer, adds: "This partnership brings together two areas that often sit separately, business admin and insurance, helping customers take care of both in a simple, joined-up way. By working with ANNA Money, we're supporting customers where they are, making it easier for small business owners to put the right protection in place and focus on what matters most: running their business."

You run a business, not an insurance company

You started your business to do the thing you're good at, not to become an expert in insurance comparison sites. So we've made it part of the platform you're already using, with a tax benefit baked in and zero extra logins (or new passwords!) required.

One less thing to put off. One more thing protected.

Want to see what cover suits your business? Explore Admiral Business insurance options directly in your ANNA app now – just type “partner offers” in the app chat.