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Please stop using the F-word

Updated:  · 10 min read
Author
Team ANNA

I might be the co-founder and co-CEO of a financial institution, and admittedly what we do is pretty techie (ANNA is an AI-powered business account that takes care of taxes for SMEs) but please, please don’t call us a ‘fintech’. This particular f-word riles me so much that I’ve (almost) banned it from the office and all of our comms. Here’s why…

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