
Looking for a business account that doesn’t make life harder than it has to be? Tide and Wise are two of the most popular app-based options in the UK – both digital, both modern, both designed for people who run their business from their phone.


- In this article
- Tide vs Wise at a glance
- Quick look: Tide vs Wise
- Who are these accounts best for?
- Who can open an account?
- Eligibility criteria
- Pricing and fees
- Tide vs Wise fees
- Features comparison
- App and user experience
- Customer support and reviews
- Support channels
- Trustpilot score
- App Store / Google Play ratings
- Security and trust
- Which is best for your business?
- Alternatives to consider
- Verdict: Tide vs Wise
But when you dig a little deeper, they start to look quite different. This guide compares Tide’s Free, Plus and Pro accounts with Wise’s Business account – covering everything from features and fees to customer support and who can actually apply.
And because we’re ANNA, we’ll also show you how we stack up – especially if you’d prefer your business account to come with admin support, tax tools, and real humans on hand 24/7.
Tide vs Wise at a glance
If you want the short version, here it is: Tide is built for small UK businesses and focuses on simple domestic banking, while Wise is made for international payments and multi-currency business needs.
Quick look: Tide vs Wise
Feature | Tide | Wise Business |
---|---|---|
Monthly fee | £0 (Free) / £9.99 (Plus) / £18.99 (Pro) | No monthly fee |
Account setup | Free | £45 one-time setup fee |
International payments | Limited, fees apply | 40+ currencies, low FX fees |
Multi-currency accounts | ❌ | ✅ Local account details in GBP, EUR, USD, etc. |
Domestic transfers | 20p per transfer (Free plan) | Free or very low cost |
Cash deposits | ✅ via Post Office or PayPoint (fees apply) | ❌ not supported |
Expense cards | ✅ (number depends on plan) | ✅ Multi-user cards and controls |
Invoicing tools | ✅ Built-in | ✅ Basic invoicing via integrations |
Accounting integrations | ✅ Xero, QuickBooks, Sage | ✅ Xero, QuickBooks, FreeAgent |
Overdraft | ❌ | ❌ |
Customer support | In-app chat (phone for paid plans) | In-app chat and email |
FSCS protection | ❌ e-money institution | ❌ safeguarded funds |
Takeaway: Tide is great for small UK-based businesses that want simplicity, while Wise is ideal if you work with clients, suppliers or currencies across borders.
Who are these accounts best for?
⚡ The cheapest
If your business is UK-only and you just need basic payments, Tide’s Free plan will do the job. There’s no monthly fee, and you’ll only pay per transfer or cash deposit. For low transaction volumes, it can work out cheaper overall than paying a monthly subscription.
Wise doesn’t charge a monthly fee either, but you’ll pay a one-time setup cost and per-transfer FX fees, which makes it better suited for businesses that actually need international transfers.
Verdict: Tide is the cheapest choice for purely UK-based businesses.
⚡ Best value for money
When you look at what you get for the price, Wise offers great value for international business owners. Transparent FX rates, local currency accounts, and low-cost transfers make it a cost-effective option for global work.
Tide’s paid tiers add convenience – like more free transfers, phone support and cashback – but for international operations, Wise’s global reach easily wins on value.
Verdict: Wise offers the best value if you deal with clients or suppliers abroad.
⚡ Best for sole traders
Tide’s Free plan is designed with sole traders in mind – you get a UK account number, a debit card, and useful extras like invoicing and expense tracking. You only move up to paid plans when your admin needs grow.
Wise also works well for freelancers and consultants who work with international clients. You can get paid in multiple currencies without losing money on exchange rates.
Verdict: Tide suits UK-based freelancers; Wise suits freelancers with overseas clients.
⚡ Best for limited companies
If your business has multiple team members, Wise stands out. It offers multi-user access, cards for staff, and spending limits. Tide also allows additional expense cards but restricts the number depending on your plan.
Verdict: Wise is more flexible for teams and limited companies with shared finances.
⚡ Best for international businesses
This is where Wise truly shines. You can hold, receive, and send money in more than 40 currencies, with local account details in GBP, EUR, and USD. Tide supports international payments but doesn’t specialise in them.
Verdict: Wise is the clear winner for international payments and multi-currency operations.
Who can open an account?
Tide
- UK-based sole traders, freelancers, and limited companies
- Requires ID and business verification
- No credit check required
- Some industries restricted (e.g. crypto, gambling)
Wise
- Sole traders, limited companies, and partnerships in the UK and abroad
- Verification with company documents and ID
- One-time setup fee of £45
- Global access with local details in multiple currencies
Eligibility criteria
Requirement | Tide | Wise |
---|---|---|
Business types | Sole traders, limited companies | Sole traders, companies, partnerships |
Setup cost | Free | £45 one-time |
Verification | ID and business docs | ID and business docs |
International use | Limited | Excellent |
Pricing and fees
Tide pricing
Tide offers a Free plan with pay-as-you-go fees, plus optional paid tiers.
- Free plan: £0/month, 20p per UK transfer
- Plus: £9.99/month, includes 20 free transfers and priority support
- Pro: £18.99/month, includes 150 free transfers, cashback, phone support
- Cash deposits via Post Office or PayPoint (fees apply)
- International transfers supported but with partner fees
Wise pricing
Wise charges no monthly subscription.
- One-time setup: £45
- Currency conversion: mid-market rate + small percentage fee
- Sending money abroad: from 0.33% depending on destination
- Receiving in GBP, EUR, USD, AUD, and more: free in most cases
- Cash and cheque deposits: not supported
Tide vs Wise fees
Fee type | Tide | Wise |
---|---|---|
Monthly fee | £0 / £9.99 / £18.99 | £0 |
Setup fee | £0 | £45 one-time |
UK transfers | 20p per transfer | Free / very low cost |
International payments | Limited, higher fees | Low FX fees |
Currency accounts | GBP only | Multi-currency |
Cash deposits | ✅ | ❌ |
Takeaway: Tide is more affordable for local transactions, while Wise saves money on international transfers.
Features comparison
Payments and transfers
Both support UK Faster Payments, Direct Debits and standing orders.
Wise supports international transfers in 40+ currencies with local account details.
Cards and spend management
Tide provides expense cards for team members on paid plans.
Wise offers multi-user cards and permission controls by default.
Invoicing and integrations
Tide has built-in invoicing and expense management tools.
Wise integrates with major accounting software for seamless reporting.
Lending and overdrafts
Neither offers a traditional overdraft or credit line.
App and user experience
Both Tide and Wise have highly rated apps.
Tide: Clear and practical interface built for small business management.

Wise: Sleek and global, focusing on quick transfers and real-time exchange rates.

Both offer web access, accounting integrations, and quick onboarding – usually within minutes once verification is complete.
You can explore both apps yourself:
- Tide on the App Store / Google Play,
- Wise on the App Store / Google Play.
Customer support and reviews
Support channels
Support feature | Tide | Wise |
In-app chat | ✅ | ✅ |
Phone support | ✅ (paid plans) | ❌ |
Email support | ✅ | ✅ |
24/7 availability | ❌ | ❌ |
UK-based support | ✅ | ✅ |
Tide users praise the app’s simplicity but sometimes mention limited support on the free plan.
Wise users like the transparency and speed, though some report delays in account verification.
Trustpilot score
Platform | Tide | Wise |
---|---|---|
Trustpilot | 4.2 ★ (20k+ reviews, praised for ease of use) | 4.3 ★ (200k+ reviews, praised for transparency and FX rates) |
Takeaway: Both have strong reputations overall. Tide is popular with small UK businesses for simplicity, while Wise wins with freelancers and international traders thanks to its reliability and clear pricing.
Trustpilot complaints
Tide: Some users mention limited support on the free plan and delays in resolving account queries.
Wise: Occasional complaints about account verification taking longer for new users or businesses with complex international setups.
App Store / Google Play ratings
Both have highly rated apps, but they’re popular for slightly different reasons.
Platform | Tide | Wise |
---|---|---|
App Store (iOS) | 4.8 ★ | 4.8 ★ |
Google Play (Android) | 4.9 ★ | 4.6 ★ |
Tide is praised for its clean design and built-in business tools like invoicing and expense tracking. Wise earns top marks for reliability, international payments and its clear, real-time exchange rate system.
Security and trust
Both are regulated in the UK and safeguard customer funds in separate accounts.
However, neither Tide nor Wise offers FSCS protection, as they are authorised e-money institutions rather than traditional banks.
Which is best for your business?
- UK-only, low-volume businesses: Tide Free plan
- Freelancers with foreign clients: Wise Business
- Companies with teams: Wise Business
- Retailers handling cash: Tide (via Post Office/PayPoint)
- Import/export or global payments: Wise Business
Alternatives to consider
ANNA – your business account and admin sidekick
ANNA is designed to make running your business simpler. It combines smart money management with built-in admin tools, so you can focus on growing your business instead of chasing receipts or worrying about tax deadlines.
Here’s what you get:
- Smart invoicing and payments – create and send invoices in seconds, track what’s been paid and what’s overdue.
- Automatic expense tracking – snap a photo of your receipt and ANNA matches it to your payments.
- Tax and VAT tools built in – calculate and file your VAT or Corporation Tax directly through the app.
- Add your team – share access and cards with staff, accountants or business partners.
- International payments made easy – 4 free SWIFT payments per month on the Big Business plan.
- 24/7 human support – real people available whenever you need help.
- Flexible pricing from £0/month – choose a plan that fits your business stage (see pricing).
ANNA brings together your business money, admin and tax tools in one place – helping you stay organised, save time and keep your business running smoothly.
Revolut Business
Ideal for international companies working across multiple currencies. Excellent FX rates, but some advanced features are locked behind paid tiers.
How to open Revolut business account →
Starling Business
A solid UK business account with FSCS protection and no monthly fee. Great for traditional businesses operating locally.
How to open Starling business account →
Mettle by NatWest
A free and simple option backed by NatWest. Limited functionality but works for new sole traders or microbusinesses.
How to open Mettle business account →
Verdict: Tide vs Wise
Checklist:
- Simple UK banking with invoicing → Tide
- Global payments and multi-currency tools → Wise
- Built-in admin and tax tools with automation → ANNA
Whichever you choose, your business account should work for you – not just hold your money. Whether it’s international payments, tax automation or just everyday transactions, there’s an option here that fits.
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