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Pricing
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FRONT DESK · 24/7 · UK

Your missed calls are now revenue.

ANNA Reception answers every call, returns every web lead, and chases every dormant quote – across phone, WhatsApp, and DMs. One saved job pays the month.

Book a demoSee your revenue leak

3-minute live demo on your booking system · no slides · no sales pressure

Phone · WhatsApp · Instagram DMs · Web chat – all one inbox

★★★★★
Trustpilot
ANNA Reception – your AI front desk

TRUSTED BY UK BUSINESSES

100,000+ UK SMBs on ANNATrustpilot · Excellent24/7 reception200+ tools integrated

Wherever they reach you. Answered. Booked. Chased.

One conversation memory across every channel.

Inbound calls

Answered 24/7

Outbound calls

No-show recovery · Dormant lead chase · Opt-in per campaign

WhatsApp

WhatsApp Business booking threads

Instagram DMs

Salon & aesthetics booking

Web chat

Embeddable widget

Built for how you actually run.

Dental clinics

Dental clinics

£401K recovered

10,865 calls answered in 90 days – industry estimate, 2025

The pain

New-patient enquiries spike outside 9–5. Your reception is closed; your competitors' aren't. ANNA answers at 11pm, triages urgency, books an exam.

Key features

  • Distinguishes emergency vs routine
  • Confirms payment route (NHS / Denplan / private)

Channel mix

Inbound
71%
Outbound
18%
WhatsApp
11%

Sample call

Caller: "Hi, my crown fell out, can someone see me tomorrow?" → ANNA: empathy + triage urgency + offers same-day emergency slot + collects DOB + confirms payment route (NHS band + exemption status / Denplan or Practice Plan / private / US insurance) + SMSes the address.

Works with

UK: Dentally · SOE/EXACT · Carestream R4 · Systems for Dentists · Cliniko

US/intl: Dentrix · Open Dental · NexHealth · Curve · Practice-Web · Google Calendar

"47 new patients in month 1."

Dr. Patel · Bright Smiles Cardiff · Illustrative
Book a dental demo

THE OUTCOMES

What you actually get.

  • More booked appointments.

    Every call answered, every web lead returned, every dormant quote chased – 24/7.

  • Faster than your competitor.

    Calls in 2 seconds. WhatsApp and Instagram DMs in under a minute. First reply wins the job – your competitor's voicemail and unread inbox can't.

  • Recovered dormant revenue.

    Outbound follow-ups on old quotes and no-shows turn cold pipeline into booked work.

  • Off your phone, in your work.

    Hands stay on the chair, the trowel, the keg. ANNA handles the rest.

ANNA style illustration of a dog with a pile of money.

CHANNEL DEMOS

See it on every channel.

Hear ANNA take a call, or watch her handle a booking by message – WhatsApp, Instagram DMs, and web chat all work the same way.

ANNA · your front desk

Live sample call

0:00
Sample callDental clinics
Book a demoSee your revenue leak

See your leak in 30 seconds.

Enquiries = calls + WhatsApp + Instagram DMs + web chat

Pick your business.

HOW IT WORKS

Set up in three minutes.

Same flow runs on Phone · WhatsApp · Instagram DMs · Web chat

01

Add your business

Paste your website. ANNA learns your menu, hours, team, and tone.

02

ANNA learns it

ANNA learns your menu, your booking flow, and your channels – phone, WhatsApp, Instagram, web.

03

Answered 24/7 – every channel

From the second you flip the switch, ANNA picks up every call, every WhatsApp thread, and every DM – at 11pm, on bank holidays, when you're on-site.

What UK businesses say.

Hundreds of UK SMBs already trust ANNA Reception.

"I won three boiler jobs last month while on a roof."

James W.
Westfield Plumbing & Heating, North London – Illustrative scenario. Real customer testimonials replace these at launch.

"47 new patients in month 1."

Dr. Patel
Bright Smiles Cardiff – Illustrative scenario. Real customer testimonials replace these at launch.

"Every WhatsApp gets a reply in under a minute – even on a Sunday."

Charlie R.
Mane Studio Manchester – Illustrative scenario. Real customer testimonials replace these at launch.

"I won three boiler jobs last month while on a roof."

James W.
Westfield Plumbing & Heating, North London – Illustrative scenario. Real customer testimonials replace these at launch.

"47 new patients in month 1."

Dr. Patel
Bright Smiles Cardiff – Illustrative scenario. Real customer testimonials replace these at launch.

"Every WhatsApp gets a reply in under a minute – even on a Sunday."

Charlie R.
Mane Studio Manchester – Illustrative scenario. Real customer testimonials replace these at launch.

"I won three boiler jobs last month while on a roof."

James W.
Westfield Plumbing & Heating, North London – Illustrative scenario. Real customer testimonials replace these at launch.

"47 new patients in month 1."

Dr. Patel
Bright Smiles Cardiff – Illustrative scenario. Real customer testimonials replace these at launch.

"Every WhatsApp gets a reply in under a minute – even on a Sunday."

Charlie R.
Mane Studio Manchester – Illustrative scenario. Real customer testimonials replace these at launch.

"Our Saturday covers are up 23%."

Emma & Joe
The Black Swan, Cotswolds – Illustrative scenario. Real customer testimonials replace these at launch.

"Class fill is at 94% on weeknights."

Maya R.
Form Studio Bristol – Illustrative scenario. Real customer testimonials replace these at launch.

"Out-of-hours triage stopped going to voicemail."

Dr. Macleod
Glasgow Vet Group – Illustrative scenario. Real customer testimonials replace these at launch.

"Our Saturday covers are up 23%."

Emma & Joe
The Black Swan, Cotswolds – Illustrative scenario. Real customer testimonials replace these at launch.

"Class fill is at 94% on weeknights."

Maya R.
Form Studio Bristol – Illustrative scenario. Real customer testimonials replace these at launch.

"Out-of-hours triage stopped going to voicemail."

Dr. Macleod
Glasgow Vet Group – Illustrative scenario. Real customer testimonials replace these at launch.

"Our Saturday covers are up 23%."

Emma & Joe
The Black Swan, Cotswolds – Illustrative scenario. Real customer testimonials replace these at launch.

"Class fill is at 94% on weeknights."

Maya R.
Form Studio Bristol – Illustrative scenario. Real customer testimonials replace these at launch.

"Out-of-hours triage stopped going to voicemail."

Dr. Macleod
Glasgow Vet Group – Illustrative scenario. Real customer testimonials replace these at launch.

WORKS WITH YOUR BOOKING SYSTEM

Keeps your booking system. Answers everything it can't.

Fresha, Dentally, OpenTable, Mindbody – they take the bookings people make online. They don't answer the phone, reply to a DM, or chase. ANNA does – and writes every booking straight back into the system you already run.

Calls · WhatsApp · Instagram · web chat – ANNA answers & books · Your calendar / PMS – Your booking system

Compare

ANNA, your front desk

Great at everyone who doesn't self-serve.

Your booking system

Great at self-service.

Online self-service bookings
✕
✓
Answers the phone at 11pm
✓
✕
Replies to WhatsApp or DMs
✓
✕
Chases no-shows or dormant quotes
✓
✕
Reminders & payments
✕
✓
Catches the callers who'll never use an app
✓
✕

Works with the tools you already use · 200+ integrations

Google CalendarStripeSquareCalendlyWhatsAppOpenTableResDiaryDentallyPhorestsimPROCommusoftXeroQuickBooksJobberServiceM8MindbodyTeamUpGlofoxInstagramIntercomTreatwell

ANNA RECEPTION VS THE ALTERNATIVES

Cheaper than the front desk you'd hire.

A front-desk hire answers 9–5. An answering service just takes a message. ANNA Reception answers everything, all the time – and actually books it.

In-house hire

£35,000/yr

True cost incl. NI, pension, holiday & sick cover

  • 40 hrs/week · 9–5, Mon–Fri
  • Nothing after hours or weekends
  • Sick days, holidays, turnover
  • Weeks to hire and train

ANNA Reception · Business

£2,148/yr + VAT

£179/mo + VAT · no contract · cancel anytime

  • 24/7/365 – every call, every night
  • Books straight into your calendar
  • Phone, WhatsApp, Instagram & web
  • ~100 calls included, then £1.50/call

You save £32,852 /year – and never miss a call.

Book a demo

HONEST PRICING

From £49–£299/mo+ VAT

Depending on call volume · No long contracts · Setup in 3 minutes

One saved job pays the month · Cancel anytime · All prices + VAT

2 months free on any plan – start it on a quick setup call (3 min, paste your site). No card, cancel anytime. Pilot customers keep this price for 12 months.
  • Entrepreneur

    £49/mo+ VAT

    Up to ~30 booking calls/month. Single location.

    • Up to ~30 booking calls/month
    • Phone, 24/7 answering
    • SMS confirmations
    • Single location
    • 200+ integrations
    • Cancel anytime
    Book a demo
  • BusinessRecommended

    £179/mo+ VAT

    ~100 calls/month. Typical for a busy single-site practice.

    • Everything in Entrepreneur
    • ~100 calls/month
    • Every channel – phone, WhatsApp, Instagram, web
    • Outbound recovery (no-shows + dormant quotes)
    • Deposit collection via Stripe
    • Priority support
    Book a demo
  • Big Business

    £299/mo+ VAT

    300+ calls or 2+ locations. Custom quote on request.

    • Everything in Business
    • 300+ calls or 2+ locations
    • Multi-location call routing
    • Custom integrations
    • Dedicated onboarding
    • Custom quote on request
    Book a demo

Extra calls £1.50/call on Entrepreneur and Business. WhatsApp and Instagram channels available from the Business plan.

Book a demo for full pricing

Frequently asked questions

ANNA apologises briefly, transfers the call live to your nominated number with a one-sentence handover, and SMSes the full transcript so your team has the written record. If no human picks up, ANNA books a callback and texts the caller.
Two safety nets catch it before it matters. First, ANNA reads the key details back on the call and sends a written confirmation (SMS or WhatsApp) for every booking – so the customer spots anything off straight away. Second, every booking lands in your own system with a full transcript attached, so your team sees it before the appointment. And if she isn't confident she's understood – a bad line, an unusual request – she doesn't guess: she asks again, or transfers to a human with the context.
Yes – she's tuned for UK accents and real, messy calls: background noise, people talking over themselves, changing their mind halfway through. When something's genuinely unclear she asks a short clarifying question rather than guessing, and falls back to a live transfer or a callback if needed. On the demo we'll run your hardest call types so you can hear how she handles them before you commit.
Paste your website on the demo call; ANNA learns your menu, hours, and tone in about three minutes. We'll have her live on a test number within the same call.
Most don't ask. ANNA introduces herself by your business name, books the appointment, and SMSes a confirmation. If a caller asks directly, she's straightforward about being your automated reception.
ANNA learns your business name, your booking flow, and your tone. On the demo call we capture a 60-second sample of you talking through your top three booking scenarios – ANNA mirrors phrasing, pace, and any specific language you use (e.g. 'mate', 'love', clinical terminology). She's never trying to impersonate you – just to sound like she works for you.
ANNA handles WhatsApp Business threads and Instagram DMs the same way she handles calls – answers, books, follows up. Your existing WhatsApp Business number stays yours – ANNA replies under your verified business account, not a new number. Customers see your salon, clinic, or pub on the thread, never ANNA. We walk you through the WhatsApp Business setup on the demo call.
Under a minute, day or night. A first reply within 60 seconds is what tips a DM lead from window-shopping to booked – by the time most operators check their phone between clients, ANNA has already confirmed the slot and sent the calendar invite.
No. ANNA uses the same tone and phrasing she learned for your phone script – same business name, same booking flow, same warmth. A customer who messages on Instagram on Tuesday and calls on Thursday gets a consistent experience, because it's one conversation memory across every channel.
No. ANNA triages – she asks structured questions (e.g. 'Is the stop-tap off?', 'Any blood or unusual food intake?') and routes the call. Clinical decisions stay with your team. We've built this into the script so ANNA never crosses the line, including in dental and vet contexts where it matters most.
You stay in control. ANNA books, triages and routes – she never makes clinical or professional decisions; those stay with your team by design. You set what she can and can't do, every conversation is logged with a transcript, and every booking lands in your system for your team to oversee. On the demo we walk through the guardrails, the data handling, and your sign-off – nothing goes live until you're happy with how she behaves.
Yes. No-show recovery, dormant quote chase, appointment confirmations – opt-in per campaign. You stay in control of who she calls and when.
Yes, where the integration supports it. See the full list – 200+ integrations including Dentally, Phorest, simPRO, OpenTable, Xero, Google Calendar.
ANNA Reception is built on a UK GDPR / DPA 2018 footing. Conversation data is stored encrypted; you control retention.
Any time. No long contracts. Cancel from the dashboard.

TIME TO STOP MISSING CALLS

Stop letting the phone steal your day. Set up in three minutes, paid back in the first week.

Book a demoSee your revenue leak