Starter
For a sole trader missing a call a day – filtering spam, taking job requests, covering after hours.
£29a month +VAT
Works out at 83p a call
- Calls included
- 35 a month
- Each extra call
- 85p
- Locations
- 1
- Support
Hire 
as your Receptionist
Picks up the phone and WhatsApp any time, day or night. You get a simple summary of the calls and clear next steps.
For appointment-based businesses, it works with your booking system and can even handle rescheduling.
How do people usually get booked in with you?
What Receptionist does
Answers the phone, 24/7
Every call gets picked up straight away, day or night, weekends and bank holidays included.
Gathers the details and answers your questions
Gathers important details you need, and answers customer questions.
Creates a smart summary
Turns the conversation into something you can act on in seconds, not a transcript to read back through.
Tells you exactly what you need to do next
Not just a record of the call, but the actual next step you need to take, spelled out plainly.
Gives you a list of who to contact back
Every enquiry logged in one place, so at the end of the day you know exactly who’s waiting on you.
Or, keep it as a voicemail
Record your own greeting, and ANNA still turns whatever’s left behind into the same summary and next steps.
WhatsApp and other message handling also available
Receptionist can also handle chat messages from WhatsApp, Instagram, Telegram, Facebook and TikTok.
Protects your time from scam calls and time-wasters
Flags what looks like spam or a time-waster, so you can see what’s actually worth calling back. The decision stays with you, not the AI.
Listen to a real call
0:00
[ANNA] Hello, thank you for calling ST Plumbing and Heating.
[ANNA] I’m Anna, how can we help you?
[Caller] Hi Anna, I’ve got a kitchen tap that won’t stop dripping.
[Caller] I’m just wondering, could I get someone out to have a look?
[ANNA] Certainly, ST Plumbing and Heating can definitely help with that.
[ANNA] May I have your name, please?
[Caller] Yep, sure, it’s Lily.
[ANNA] Lovely, thanks Lily.
[ANNA] Could you please provide your postcode so we can take your details?
[Caller] Yeah, sure, it’s BA1 4LP.
[ANNA] Great, thank you. We serve Bristol, Bath and surrounding areas.
[ANNA] I have noted your location so that our managers can double check if we serve your area.
[ANNA] Now let’s continue with your appointment request.
[ANNA] Just to confirm, your name is Lily, is that correct?
[Caller] Yep, that’s right.
[ANNA] Perfect. I see your phone number is ending with 714, is that correct?
[Caller] Yep, that’s right.
[ANNA] Brilliant. Do any particular days or times suit you better?
[Caller] If you’ve got any time next week in the morning, that’d be great.
[ANNA] Thank you. I’ve noted your preferred date and time and my team member will contact you to reconfirm them and inform you if that slot is available.
[ANNA] Could you please provide your full address, including the city, street and house number?
[Caller] Sure, it’s 6 Broadmoor Vale, and that’s in Bath.
[ANNA] Thank you. Are you the property owner?
[Caller] Yes.
[ANNA] I will send an SMS with the appointment request details.
[Caller] That’s brilliant, thank you so much for your help.
How Receptionist works
Add your business
Tell ANNA about it – your hours, your services or job types, your tone.
Get your number
ANNA gives you a new mobile number. Use it directly, or set up call forwarding.
ANNA learns how you work
Your booking flow or job types, and the channels you’re already on.
Answered from day one
Flip the switch and every call and message gets picked up.
Get Receptionist from £29 a month
It sits behind your existing line and picks up the calls you can’t.
No minimum term, cancel anytime.
Start free month
Most popular
Entrepreneur
For a single site missing two or three a day. The right fit for most businesses.
£49a month +VAT
Works out at 70p a call
- Calls included
- 70 a month
- Each extra call
- 70p
- Locations
- 1
- Support
- Priority
Business
For a busy site taking 20 to 30 calls a day that can’t get to them all.
£99a month +VAT
Works out at 57p a call
- Calls included
- 175 a month
- Each extra call
- 60p
- Locations
- Up to 3
- Support
- Priority
Big Business
For several sites missing calls right through the day.
£249a month +VAT
Works out at 55p a call
- Calls included
- 450 a month
- Each extra call
- 55p
- Locations
- Unlimited
- Support
- Named manager
How calls are counted, on every plan
Your first 30 spam calls are free
A wrong number, a silent call, an instant hang-up – anything answered and over inside 30 seconds. After 30 a month, each one counts as a fifth of a call.
Messages cost half a call
A WhatsApp or Instagram conversation counts as half for the first 15 replies, then another half for each 15 after that.
A call is up to three minutes
Longer conversations count as another call for each further three minutes.
On every plan, including Starter
- Picks up when you can’t – after hours, or when the line’s engaged
- Trained on your website, and speaks in your business’s voice
- Books straight into your live calendar
- Around 40 languages, and copes with accents
- Puts the caller through to a person when they ask
- Emails you a summary and the lead after every call
All prices exclude VAT. Your first month is free on Starter and Entrepreneur. We ask for a card at signup so your service keeps running when the free month ends – cancel any time before then and you pay nothing. Business and Big Business are billed from the first month.
Or, hire ANNA and get even more...
Front desk bundle
£29a month +VAT
- Receptionist – Picks up your calls and WhatsApp, day or night, with a summary and clear next steps. 35 calls a month, with each extra call 85p.
- Sales Assistant – Catches enquiries, tracks your customers, and chases quotes still waiting for an answer.
- Office Manager – Gives you a registered address. Our team scans and summarises every letter for you.
- Finance Manager – Handles money in and money out, and watches what’s coming next.
Accounting bundle
£29a month +VAT
- Bookkeeper – Matches receipts to transactions and invoices to payments, and chases what’s missing.
- Accountant – Prepares your filings, answers your tax questions, and spots savings as you go.
- Finance Manager – Handles money in and money out, and watches what’s coming next.
Everything
£49a month +VAT
15% discount- All six roles – Receptionist, Sales Assistant, Office Manager, Bookkeeper, Accountant, Finance Manager.
- Save £9 a month – compared to buying both bundles separately.
- Double the calls – 70 calls a month, then 70p for each extra call. If you need more calls, speak to us.
- Free for first month
- Free business account included
The Hiring Process
Every new hire needs a hand settling in. With ANNA, we do the settling for you.
A proper welcome
A real person from ANNA gets in touch to learn how your business runs, then plans the whole switch around you.
Everything moves across
We bring your data over from your old software and subscriptions – invoices, contacts, transactions, the lot. You don’t lift a finger.
Up to speed, and looked after
Short, friendly training gets your team going, then your specialist stays on hand for whatever comes next.
Explore the other jobs you can hire ANNA for
Receptionist
Picks up your calls and WhatsApp, day or night, with a summary and clear next steps.
Learn about ReceptionistSales Assistant
Catches enquiries, tracks your customers, and chases quotes still waiting for an answer.
Learn about Sales AssistantFinance Manager
Handles money in and money out, and watches what’s coming next.
Learn about Finance ManagerBookkeeper
Matches receipts to transactions and invoices to payments, and chases what’s missing.
Learn about BookkeeperAccountant
Prepares your filings, answers your tax questions, and spots savings as you go.
Learn about AccountantOffice Manager
Gives you a registered address. Our team scans and summarises every letter for you.
Learn about Office Manager
