How is ANNA different from ChatGPT?

The primary difference is that ANNA is not a large language model, it’s a complex AI system – although chat is the primary interface. Beyond the chat, ANNA has business-specific skills, tools and capabilities that mean it can understand the context of your business, and carry out sensitive tasks like invoicing, bookkeeping, taking calls from your customers, setting up meetings and so much more.

Which channels are covered?

Phone calls, email, WhatsApp, Instagram and Facebook messages. ANNA answers on whichever channel the customer uses, and every enquiry ends up in one place with a summary and a next step.

Yes, you can cancel your ANNA subscription whenever you like.

An AI receptionist that books your jobs and closes your sales

ANNA answers your calls and emails day and night, books the work into your diary, and helps you quote, chase and win the job.

Takes bookings
Sends quotes
Answers calls 24/7
Handles emails
Replies in WhatsApp and Instagram

Try for free

What ANNA does for you

Whether customers book a slot or need a quote first, ANNA takes it from the first call to a job in your diary.

ANNA picks up every call and replies to every email, 24/7, and takes down the customer’s details. Spam calls are filtered out. You stay focused on your job.
Prices, availability, where to find you – ANNA learns your business, so customers get real answers.
Connect your calendar or the appointment booking system you already use to ANNA, and ANNA will book the time slots for your clients. Each booking comes with a call summary and clear next steps.

Handled by ANNA todayHannah LewisCall · 17:15Toothache – wants a check-up this week, new patientPriorityJames OkaforEmail · 16:45Asked about whitening prices – ANNA replied with costs

Email · Hannah LewisHi, I’ve had a bit of toothache – do you have anything this week for a check-up? How much is it?Sorry to hear that. A check-up is £55.00. Dr Priya Patel has a slot on Thursday at 10:00 – shall I book you in?Yes please, thanks!

Check-up bookingThu 29 Oct, 10:00 AMHannah LewisToothache, lower left. New patientView details

100,000+ UK businesses run with ANNA
Custom built for small businesses
24/7 human support

Handles your calls

ANNA answers every call in your business’s voice, filters out the junk and passes on what matters.

Listen to real calls

Trades call
Example call0:00 / 0:00
A new job enquiry. ANNA takes the details and sets up the next step.
1. ANNA Hello, thank you for calling ST Plumbing and Heating.
2. ANNA I’m Anna, how can we help you?
3. Caller Hi Anna, I’ve got a kitchen tap that won’t stop dripping.
4. Caller I’m just wondering, could I get someone out to have a look?
5. ANNA Certainly, ST Plumbing and Heating can definitely help with that.
6. ANNA May I have your name, please?
7. Caller Yep, sure, it’s Lily.
8. ANNA Lovely, thanks Lily.
9. ANNA Could you please provide your postcode so we can take your details?
10. Caller Yeah, sure, it’s BA1 4LP.
11. ANNA Great, thank you. We serve Bristol, Bath and surrounding areas.
12. ANNA I have noted your location so that our managers can double check if we serve your area.
13. ANNA Now let’s continue with your appointment request.
14. ANNA Just to confirm, your name is Lily, is that correct?
15. Caller Yep, that’s right.
16. ANNA Perfect. I see your phone number is ending with 714, is that correct?
17. Caller Yep, that’s right.
18. ANNA Brilliant. Do any particular days or times suit you better?
19. Caller If you’ve got any time next week in the morning, that’d be great.
20. ANNA Thank you. I’ve noted your preferred date and time and my team member will contact you to reconfirm them and inform you if that slot is available.
21. ANNA Could you please provide your full address, including the city, street and house number?
22. Caller Sure, it’s 6 Broadmoor Vale, and that’s in Bath.
23. ANNA Thank you. Are you the property owner?
24. Caller Yes.
25. ANNA I will send an SMS with the appointment request details.
26. Caller That’s brilliant, thank you so much for your help.
Vet call
Example call0:00 / 0:00
A pet owner booking an appointment. ANNA confirms the slot and takes their details.
1. ANNA Hello, thank you for calling Southfield Veterinary Surgery.
2. ANNA I’m Anna, may I ask who I’m speaking with?
3. Caller Hi Anna, my name’s Lily.
4. Caller I’ve just got a new kitten and I’d like to book him in for his vaccinations.
5. Caller Ideally next Tuesday at 10, if you’ve got time.
6. ANNA Hello Lily, that’s wonderful news about your new kitten.
7. ANNA So you’re looking to book a kitten vaccination appointment next Tuesday at 10, right?
8. Caller Yes, that’d be great.
9. ANNA I see your phone number is ending with 6714. Is that correct?
10. Caller Yeah, that’s right.
11. ANNA Great. To send you the confirmation, could I get your email address, please?
12. Caller Yeah, sure, it’s lily, L-I-L-Y, at anna.money.
13. ANNA I see your email address is lily at anna.money. May I use this email address?
14. Caller Yes, that’s great. Thank you.

Say goodbye to scam callers

Set up a public number or forward your own mobile, and ANNA answers every call. Spam and scammers get filtered out, new jobs come to you with a next step, and anything urgent goes straight to your phone.

Better than voicemail.Cheaper than an answering service.

Feature		Voicemail	Answering service
Answers 24/7	Yes	Yes	Office hours
Flags spam and time-wasters	Yes	No	No
Books jobs into your calendar	Yes	No	Sometimes
Follows up to a quote or booking	Yes	No	No
Cost	From £29	Free	£100+ a month

Swipe to compareMore

A mechanic working under the bonnet of a car in a garage

ANNA in your inbox

Generates quotesLearns your services and pricing to generate quote PDFs to send potential customers
Replies in email threadsReplies to customers so you don’t have to, CC’ing everyone relevant
Asks for your approvalANNA will ask for your OK on every reply, quote and invoice, so nothing ever leaves without you knowing about it
Connects with WhatsApp, Instagram and FacebookYour DMs are covered too! ANNA replies to your enquiries on social media

Set up ANNA now

Hire ANNA for…

Calls and customers
£29a month + VAT
1 month free
- Calls, WhatsApp, email and Instagram answered 24/7
- Spam and time-wasters flagged
- New jobs summarised with a next step
- Urgent calls and regulars forwarded to your mobile
- Bookings and cancellations handled
- Quotes drafted for you to approve, then followed up
- Payment reminders sent for you
35 calls a month included · extra calls 85p each
Start free month
Books and tax
£29a month + VAT
1 month free
- Calculates and files VAT and Corporation Tax with HMRC
- Receipts matched, missing ones chased
- Tax savings flagged
- Manages Companies House confirmation statement, share changes and other small legal jobs
- Access for your own accountant
Start free month
All-in
Saves you £9 a month
£49a month + VAT
1 month free
- Everything in Calls and customers
- Everything in Books and tax
70 calls a month included · extra calls 70p each
Start free month

Prices exclude VAT · Buy both plans as All-in and save £9 a month · Cancel anytime

Set up in under 15 minutes

Add your business
Answer a few questions so ANNA learns how you work: your hours, your services or job types, your tone of voice.
Set up a number
ANNA gives you a new mobile number. Use it directly, or forward your existing line to it.
Test & launch
ANNA learns your booking flow and the channels you’re already on. Then flip the switch and every call and message gets picked up.

Try ANNA now

Frequently asked questions

ANNA speaks in your business’s voice, trained on your website. If a caller asks for a person, ANNA puts them through.

No more gaps in your diary from missed calls.

1 month free. Set up together with our team.

An AI receptionist that books your jobs and closes your sales

What ANNA does for you

1Handles calls or emails

2Answers any questions

3Books it in

Handles your calls

Listen to real calls

Trades call

Vet call

Say goodbye to scam callers

Better than voicemail.Cheaper than an answering service.

ANNA in your inbox

Hire ANNA for…

Calls and customers

Books and tax

All-in

Set up in under 15 minutes

Add your business

Set up a number

Test & launch

Frequently asked questions

Do callers know they are talking to AI?

How is ANNA different from ChatGPT?

Which channels are covered?

Can I cancel?

No more gaps in your diary from missed calls.