200+ Clothing Brand Names Inspired by Gen Z Trends [2025]

TikTok is full of small brands that blew up overnight because of a viral try-on video or a clever behind-the-scenes post.

That kind of visibility depends on more than just great products. People remember what feels fresh, relatable, and different. If someone sees your clothing business name at the bottom of a GRWM video or in a haul, it should stick in their mind long after they scroll past.

In this guide, you’ll find clothing brand name ideas based on the most popular TikTok aesthetics.

Each category comes with examples, trends, and naming tips to help you create something unique. You’ll also get a breakdown of what makes Gen Z connect with certain names, how UK brands can check for availability, and how to avoid common naming mistakes.

Why clothing business names matter to Gen Z customers?

Gen Z buyers aren’t just looking for clothes. They want to feel connected to a style, an idea, or a mood. They often find new brands through social media, and the first thing they notice is usually the name, because:

⚡ It shapes your brand’s first impression. Before they check your designs or read your story, they’ve already made a quick judgment based on the name.

⚡ It helps define your aesthetic. Many Gen Z shoppers follow specific fashion vibes like coquette, Y2K, or minimal streetwear. If your name fits that aesthetic, it’s easier to attract people who are already into that style.

⚡ It’s part of your brand identity online. The name needs to look good in a TikTok caption, a domain, or an Instagram handle. Short, simple fashion business names with clear themes tend to work best.

⚡ It needs to sound natural when people say it out loud. If a friend says, “You have to check out Lunar Dept” or “I got this from Sadgirl Supply,” it should feel easy to remember and easy to search.

⚡ It reflects your originality. Gen Z is quick to call out anything that feels like a copy of something else. A good name shows that you’ve put thought into your brand and that it has a clear voice.

💡A name doesn’t need to explain everything. It just needs to match your audience, your aesthetic, and the kind of community you want to build around your brand.

Top TikTok aesthetics in 2025 and clothing business names to inspire you

If you’re naming a clothing brand for Gen Z, it helps to know what kind of style your audience connects with. On TikTok, fashion trends are grouped into aesthetics. Each one influences how people dress, what content they share, and what brands they follow.

Below are six of the most relevant aesthetics in 2025. For each one, you’ll see its defining features and examples of clothing business name styles that work well in that space.

1. Coquette (35+Ideas)

🔸Style notes: Soft colors, delicate fabrics, lace, bows, vintage slips, ribbon details. The tone is romantic and feminine, with a touch of nostalgia. The aesthetic often overlaps with balletcore and early 2000s fashion.

🔸 What works in names: Words that sound gentle, dreamy, poetic, or vaguely European.

🔸 Tips:

• Use words that evoke touch (lace, silk, satin) or color (blush, rose).
• Add French or old-fashioned elements for charm.
• Avoid anything too modern or sharp-sounding.

2. Y2K (30+Ideas)

🔸Style notes: Reflective fabrics, bold colours, rhinestones, mini bags, crop tops, and low-rise jeans. Inspired by late ’90s and early 2000s pop culture. Often paired with irony and retro internet references.

🔸 What works in Y2K fashion business names: Numbers, early web nostalgia, short bold words, playful language.

🔸 Tips:

• Mix tech terms with slang.
• Use abbreviations, number formats, and internet nostalgia.
• Keep names short and visual.

3. Grunge and Indie sleaze (30+ Ideas)

🔸 Style notes: Thrifted layers, band tees, leather, messy styling, and early 2010s flash photography. Often includes vintage fashion, platform boots, and undone hair. The tone is moody, raw, and low-effort.

🔸What works in these clothing brand name ideas: Harsh consonants, underground references, ironic moodiness.

🔸Tips:

• Use industrial or gritty textures in your wording.
• Stick to dark or ironic tones.
• Single-word names can work if they feel punchy.

4. Soft Boy / Corecore Clothing Business Names (30+Ideas)

🔸 Style notes: Oversized sweatshirts, muted tones, corduroy, emotional content, and gentle styling. Common in slower, personal videos like photo dumps or playlist edits. Less about fashion statements, more about a specific emotional look.

🔸 What works in names: Minimal, reflective words. Often lowercase, often single-word or abstract.

🔸 Tips:

• Avoid anything too loud or dramatic.
• Think of objects or feelings that relate to mood, music, or quiet moments.
• One or two words are enough.

5. Clean Girl / Minimal Luxe Cute Business Names (30+Ideas)

🔸 Style notes: Fitted basics, gold jewelry, slicked hair, neutral palettes, and coordinated outfits. The style focuses on looking polished and effortless. Common in wellness and lifestyle content.

🔸 What works in cute business names: Clean, short names. Slightly luxurious but still relaxed.

🔸 Tips:

• Use design terms, fruits, or calm verbs.
• Avoid slang or irony.
• Focus on elegance and clarity.

6. Streetwear / Drop Culture (30+ Ideas)

🔸 Style notes: Cargos, hoodies, bold logos, sneakers, and heavy graphics. Brands in this space often use drops, limited runs, and collaborations. It has a hype-driven culture with strong brand loyalty.

🔸 What works in streetwear business names: One or two words, no fluff, strong identity. Often in uppercase, all lowercase, or acronym style.

🔸 Tips:

• Shorten words or combine them.
• Avoid weak or trendy phrases.
• Picture the name on a hoodie tag or sneaker box.

Real Gen Z clothing brands that chose their name right

Some of the most successful Gen Z clothing brands didn’t launch with huge budgets or celebrity endorsements. They grew because their names, style, and identity matched exactly what their audience wanted.

Here are a few real-world examples worth studying.

1. OMIGHTY

OMIGHTY is a bold, fast-paced brand known for statement tops, mini skirts, and graphic slogans. The name feels confident and direct. It works because it sounds powerful but still playful.

What makes it work:

• The name is short and easy to remember.
• It feels like a full brand statement on its own.
• Works well on clothing tags, social bios, and marketing drops.

2. Adanola

Adanola makes clean, neutral-toned activewear and lifestyle basics. The name doesn’t describe fitness directly, but it sounds soft, structured, and international. That makes it flexible and timeless.

What makes it work:

• It sounds premium but not exclusive.
• Feels like a real word, even though it’s invented.
• Matches the aesthetic of a minimal lifestyle brand.

3. Cherry LA

This brand leans into Y2K nostalgia and bold statement pieces. “Cherry” sounds sweet, but pairing it with “LA” adds edge and location-based coolness.

What makes it work:

• It combines imagery and culture.
• It’s short and graphic.
• Feels nostalgic but current.

4. Sandy Liang

Sandy Liang’s name doubles as both personal and brand identity. The label leans into ribbon motifs and ballet references, fitting cleanly into coquette and balletcore aesthetics.

What makes it work:

• The brand name is both personal and memorable, lending it authenticity.
• Its visual and thematic identity (ribbons, ballet) is clearly reflected in its designs.
• It naturally fits into niche trends like balletcore and coquette, appealing to a specific fashion-forward audience.

5. HYEIN SEO

An example of a fashion-forward brand that balances edge with minimalism. Even though it uses the founder’s name, it sounds like a concept brand. That makes it work across streetwear and high fashion.

What makes it work:

• It has identity and clarity.
• Feels global.
• No extra words or fluff.

💡These brands didn’t overthink it. They chose names that matched the tone of their designs and gave people something to remember. You don’t need to explain your entire concept in your name, just fit the style and energy you’re going for.

How to come up with your own brand name

What you need is a name that matches your aesthetic, feels natural when spoken aloud, and works across TikTok, clothing tags, and your shop link.

Legal tips for naming a UK clothing business

Before you fall in love with your brand name, double-check that you can actually use it. Here’s what you need to know if you’re starting a fashion label in the UK:

1. Check Companies House for existing businesses

Go to Companies House Name Checker and search your chosen name, or use ANNA’s free company name availability checker.

If another business is already registered under that name (or one that’s too similar), you may be blocked from registering it as a company. In that case, ANNA’s tool will give you some alternatives based on your original prompt.

💡 Tip: Even if you're starting as a sole trader, it’s still worth checking. If someone else owns the name, they might challenge you later.

2. Avoid sensitive or restricted words

Some words and phrases are restricted under UK business naming rules. These include anything that sounds like you're a public authority, university, bank, or hold a royal warrant.

3. Check for UK trademarks

Your business name might be free on Companies House, but still legally protected under trademark law. Check the UK IPO trademark search tool to see if someone else has already registered it.

If the name is already registered in the clothing category (Class 25), you could be forced to change it, take down your site, or face a legal claim.

4. Secure the social handles early

You don’t have to register your business name before grabbing your social handles. Once you’ve got a shortlist, grab the Instagram, TikTok, and domain name even if you’re not launching right away.

💡 Tip: Use a placeholder bio like “Launching soon” and a simple logo or post to hold the name.

5. Register the domain name

Choose a domain extension that fits your business:

• .co.uk if you’re UK-focused
• .com if you want a global vibe
• .store or .shop if the others are taken

Even if you’re not building the website yet, reserve the domain to protect your brand identity.

Tips for Gen Z branding to try out

Once you’ve nailed your name, the next step is building a brand that actually speaks to Gen Z. That means more than posting once a week or using trending audio.

These tips will help you build something people want to follow, not just buy from.

1. Match your content to your aesthetic

Don’t just post product shots. Think about how your clothes would exist in someone’s life, and then show that through your content.

If:

• Your aesthetic is romantic and soft, shoot dreamy visuals in nature or vintage spaces.
• It’s techy or ironic, use punchy edits, glitch effects, or Y2K overlays.
• It’s minimal and clean, use quiet backdrops, neutral tones, and calm pacing.

Your brand’s tone should match the name, logo, colours, and the way you talk in captions or comments.

2. Use native formats, not ads

TikTok and Instagram Reels reward content that feels like it belongs. That means using trends, jump cuts, lo-fi filming, or speaking straight to the camera.

Instead of “Shop now,” try:

“I made this hoodie because I couldn’t find the right shade of green.”

“POV: you’re the main character in this skirt.”

“Things I’d wear from my own brand if I were late to class.”

3. Don’t over-polish your visuals

Clean content is fine, but Gen Z responds to authenticity over perfection. Rough cuts, behind-the-scenes clips, or “messy” try-ons often perform better than brand-style lookbooks.

You can still have a clear aesthetic, but let some of the behind-the-scenes personality show through.

4. Talk like a human, not a company

Avoid sounding like a brand trying to be “cool.” Just talk the way your target audience does. If your customer uses niche references or internet slang, lean into that, but try not to force it.

Instead of: “These pieces are sustainably designed for modern youth culture.”

Say: “I wanted something cute that wasn’t boring. So I made it.”

5. Let your audience in on the process

One of the biggest advantages you have over big retailers is transparency. Let your followers see your moodboards, fabric samples, packing process, or struggles with naming colours.

That kind of honesty builds loyalty, and it gives you more content to post.

6. Think of your clothing brand as a persona

Is your brand the cool older sister? The niche Tumblr kid? The art student who lives in midi skirts?

Give your brand a personality and let that guide how you speak, post, and create. The more consistent your tone is, the more recognisable you become.

Bring your clothing brand name to life with ANNA

Once you’ve found the right name, ANNA can help you get your clothing business off the ground:

⚡️ Check if your name is available instantly

Thinking of going with something like Velvet Thread Ltd or Studio Hush? ANNA’s name checker shows you right away if it’s available on Companies House. If not, it’ll suggest similar names that still match your brand vibe.

⚡️ Register your clothing brand in minutes

ANNA helps you register your company with Companies House and HMRC quickly. You don’t need to figure out forms or legal terms. It’s all done online, with real support if you get stuck.

⚡️ Open a UK business account quickly

You’ll get a UK business account with your own sort code and account number. Perfect for handling payments, paying suppliers, or setting aside cash for fabric, shipping, or samples.

⚡️ Send invoices that match your brand

Selling a custom order? Sending wholesale stock to a boutique? Create branded invoices right from your phone. Customers can pay with a link or QR code, and ANNA will send reminders automatically if they forget.

⚡️ Keep receipts and taxes sorted

Snap a photo of your receipt from the fabric shop or a delivery run and ANNA matches it to the right transaction and keeps your bookkeeping updated. It can also handle your VAT or Corporation Tax if you’re registered.

⚡️ Get help from real humans

If you’re not sure how to list your address, what counts as a business expense, or whether you need to register for VAT, ANNA’s UK-based support team is available 24/7. No bots, no jargon, just helpful answers.

Once your name is locked in, ANNA makes the next steps simple, so you can focus on designing, selling, and growing your brand.