We’re looking for a strategic, hands-on Lead Designer to own and elevate the design of ANNA’s acquisition channels. You’ll be responsible for leading the design of high-impact web pages – including our homepage, pricing, product pages, and marketing funnels – with a strong focus on performance, responsiveness, accessibility, and brand differentiation.

In this role, you’ll collaborate closely with marketing, product, SEO, and development teams to create visually engaging, conversion-optimised content and tools. You’ll also establish scalable design systems, and drive improvements in design workflows. A key part of your role will be aligning user needs with business goals, ensuring every page is both beautiful and effective.

Requirements

• Lead the end-to-end design of high-impact, acquisition-focused web pages (homepage, pricing, funnels, product pages, landing pages).
• Design responsive, mobile-optimised layouts with equal attention to desktop and mobile.
• Create wireframes, prototypes, and final designs for new website features and tools.
• Establish intuitive information architecture that showcases core product value.
• Design landing pages aligned with campaign goals and optimised for conversion.
• Create interactive, branded tools (e.g. calculators, generators) that demonstrate product value and engage users.
• Transform copy into visually compelling content through dynamic layouts, interactions, and visuals.
• Work within a CMS framework and modular component library, ensuring designs are scalable and maintainable across the site.
• Advocate for user needs in cross-functional settings (marketing, product, SEO, development).
• Mentor and develop junior designers through feedback, 1:1s, and growth opportunities.
• Build and maintain a component-based design system including states, breakpoints, and interaction patterns.
• Ensure designs are accessible (WCAG-compliant), performant (especially on mobile), and technically feasible.
• Create designs that clearly differentiate ANNA from competitors while balancing brand expression, conversion optimisation, and SEO.
• Use performance data to iterate and demonstrate the impact of design changes.
• Set up effective design workflows, documentation practices, and quality control processes.
• Balance fast-turnaround requests with longer-term strategic initiatives.

Benefits

• Hybrid working
• Perks that include Perkbox, the Cycle to Work scheme
• Travel allowance of up to £1,000 every year
• Continuous Learning allowance of up to £1,000 every year
• Growth share options (10x growth in recent years)
• An employee-driven salary review
• Employee wellbeing, fitness and mental health support programmes

How to apply

Simply fill out the form on the application page