ANNA stands for Absolutely No Nonsense Admin. We make really useful things for your business, from our award-winning business account to bookkeeping software and tax tools. We’re very proud to make a real difference to small businesses around the UK.
Who we are
ANNA was founded in 2017 by experts in banking, finance, customer service, and admin.
Boris Diakonov
Co-CEO
Has worked in the banking sector since he was 21. Co-founded Bank24 in Russia
Eduard Panteleev
Co-CEO
Launched three successful banking businesses alongside Boris
Andrey Pachay
CTO
Takes care of all infrastructure, technology, and security
Alex Kokovin
Head of business accounting
Alex leads every aspect of our business account product
Franca Salvati
Fraud and Compliance
Leads our fraud and compliance teams
Lou Hewlett
Head of customer support
Leads our award-winning customer support team from our Cardiff office
Nikita Filippov
CPO
Leads product development, service, and feature innovation
Slava Akulov
Head of Business Tools
Leads the ANNA Business Tools division
Daljit Singh
CDO/Brand
Responsible for design and brand marketing
Andrew Doman
Independent Director
Former director at McKinsey, An expert on financial services
Maka Danielova
Head of digital marketing
Leads digital marketing and customer acquisition
Andy Moore
Head of product design
Leads the design of digital products and experience
Juria Young
Design Director
Ensures the design teams deliver a consistent product experience
Work with us
We’re hiring!
Take a look at our current vacancies and see if a career with ANNA is up your street.
Absolutely No Nonsense Admin Limited is a distributor of PayrNet Limited which is an Electronic Money Institution authorised by the FCA under the Electronic Money Regulations 2011 (EMR's) with Firm Reference Number 900594.
Mastercard is a registered trademark, and the circles design is a trademark of Mastercard International Incorporated. The Card is issued by PayrNet Limited pursuant to license by Mastercard International Inc. Your funds will be held in one or more segregated bank accounts with a regulated third party credit institution, in accordance with the provisions of the Electronic Money Regulations 2011. If you want to learn more about how your money is protected check our help article
ANNA Money is acting as an agent of TrueLayer, who is providing the regulated Account Information Service, and is Authorised and Regulated by the Financial Conduct Authority under the Payment Services Regulations 2017 and the Electronic Money Regulations 2011 (Firm Reference Number: 901096)
Absolutely No Nonsense Admin Ltd. ‘ANNA’ is a trademark of Absolutely No Nonsense Admin Ltd. Company number: 10149389