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Meet the team

The people behind ANNA

ANNA stands for Absolutely No Nonsense Admin. We make really useful things for your business, from our award-winning business account to bookkeeping software and tax tools. We’re very proud to make a real difference to small businesses around the UK.

Who we are

ANNA was founded in 2017 by experts in banking, finance, customer service, and admin.

Boris Diakonov
Co-CEO
Has worked in the banking sector since he was 21. Co-founded Bank24 in Russia
Eduard Panteleev
Co-CEO
Launched three successful banking businesses alongside Boris
Andrey Pachay
CTO
Takes care of all infrastructure, technology, and security
Alex Kokovin
COO
Alex leads every aspect of our business account product
Andrei Smirnov
Head of AI
Pioneers artificial intelligence research and development at ANNA
Louise Hewlett
Head of Customer Experience
Leads our award-winning customer support team from our Cardiff office
Nikita Filippov
CPO
Leads product development, service, and feature innovation
Andrew Doman
Independent Director
Former director at McKinsey, An expert on financial services
Maka Danielova
Chief Digital Marketing Officer
Leads digital marketing and customer acquisition
Andy Moore
Design Director
Leads the design of digital products and experience
Vicky Fowler
Consumer Duty Champion
Champions all things FCA Consumer Duty-related on behalf of our customers

Work with us

We’re hiring!

Take a look at our current vacancies and see if a career with ANNA is up your street.

Sign up in less than 5 minutes

ANNA is a business account with an assistant that sorts your financial admin. And it’s all free while you’re starting up.